HIVE
(LONDON . MARRAKESH)
(CASUAL ALL DAY DINING)
Hive is a pioneering culinary concept built around a single, powerful ingredient: honey. Founded by honey expert and sustainability specialist Khalid Samata, Hive reconnects guests with nature through refined cuisine, thoughtful design, and environmental responsibility. Every dish celebrates raw, unprocessed, monofloral honey—sourced directly from local beekeepers—highlighting its natural complexity while supporting biodiversity and ethical production.
ABOUT.
LOCATIONS
3
CITIES
2
More than a restaurant, Hive is an immersive experience. Guests step into a hive-inspired universe where honey shapes not only the menu, but the architecture, ambiance, and storytelling. From honey and cheese pairings to curated tastings, onsite beehives, and honey displays, the concept blends education with indulgence. Hive locations also host masterclasses, sustainability events, and brand collaborations, allowing guests to deepen their understanding of bees, ecosystems, and conscious consumption while enjoying elevated hospitality.
Designed for global relevance and strong commercial performance, Hive has proven successful in high-profile environments including Selfridges London and luxury hotel partnerships with Fairmont and Mandarin Oriental. Strategic collaborations with leading luxury brands such as Guerlain, Tiffany & Co., and Hermès position Hive at the intersection of gastronomy, sustainability, and lifestyle. The result is a concept that delivers measurable revenue uplift while fostering long-term cultural and environmental impact—demonstrating that responsible hospitality can also be highly desirable and profitable.
